Indicator’s Wording
Indicator’s Purpose
How to Collect and Analyse the Required Data
Keep a tally - add up all opinion formers at any one meeting or engagement.
Engagements can include personal meetings, email exchanges, events, submission of policy proposals, and other forms of engagement where the advocated topic is discussed.
Disaggregate by
You may wish to disaggregate by 'new' and 'existing' contacts, or by the type of opinion formers, the type of engagement, and other criteria relevant to the context and focus of the intervention, but only if this is useful for your own monitoring, evaluation and learning purposes.
Important Comments
Complement the value of this indicator with qualitative information on the outcomes of the 'engagements', such as what insights were gained, what was agreed, subsequent support provided by the opinion former towards the advocacy initiative, etc.