Number of Sales Agents Addressing Demand and Supply in Sanitation

"This indicator is designed to measure if there is an appropriate number of new sales agents/promoters in the area to address both the demand (from customers) and supply (from businesses) side. They are often the critical link needed to complete the chain of transactions. Not all MBS projects utilise this methodology so this indicator should only be selected if your MBS approach utilises sales agents or sales promoters. You will need to define the range of ""sanitation products"" they are responsible for promoting"

Ongoing monitoring data, tracking both the number of sales agents/promoters trained, and their sales records. Set clear boundary for the "sanitation products" which they are promoting sales of.
Although this is a "number of" indicator, you could also track the percentage of trained sales agents/promoters who generate sales.